Perhaps you’re thinking that this sounds like too much work, too much effort to have an ‘easier’ life. Maybe you should just stay in your regular job, being the employee and following your manager and wherever he or she wants to go. Think about what a ‘regular’ job means for you. Success in your 9 to 5 job means that you have to follow a complicated set of rules and office politics in order to get ahead. And while navigating this, you’re following someone else’s goals and vision. All you have to do is show up on time, put in the work, wear a suit, and meet any and all deadlines. And then you’re a ‘success.’ Does this really sound like you’re making a life for yourself? On the plus side, you do learn how to work with others in a team to reach goals, as well as learn how to follow when you are led. But that’s where being en entrepreneur becomes exciting. You don’t have anyone’s rules to follow but your own. And while this is a dream for the everyday business person, it also requires that you’re self-motivated and reliable to your self and your goals. You won’t learn everything (no one does) and you also can’t just depend on being motivated. You need to have a clear plan and a clear system of goals along with marketing skills, people skills, and patience. But for the right person, this is an opportunity, rather than a challenge. You have to be that constantly positive and driven person in order to make your business work because YOU HAVE TO. If you don’t have business, you don’t make money—plain and simple. And this is where a lot of entrepreneurs fall flat—they are stuck in the follower role. You can’t be like everyone else and succeed. You need to be different and unique to your customer base. Otherwise, they have no reason to do business with you. What can you offer that no one else can? Perhaps it’s just your personal touch or customer service that sets you apart. Find that thing that makes you the first choice in people’s minds. Think differently than everyone else. If someone is looking to buy a product, make sure that the product is of the highest quality, but then also offer them something in addition. What can you provide them that no one else can? This is why you want to work for yourself. You want to use your vision to create your own success, not someone else’s. GET OUT OF THE LINE It’s time to get out of the congo line and start your own dance now, but first, you’re going to need to shake off the way that you used to think. Think of your typical business day. You wake up to a screeching alarm after hitting the snooze bar three times. You have to get up or you’ll be late and have to answer to your boss. You jump in the car and realize that your lateness has put you in the middle of rush hour traffic (as well as everyone else that was running late today), so you’re going to be late anyways. No one is moving, horns are honking, and your radio is broken again. This happens every single day. You finally make it into work, a little frazzled, but in one piece. It only took you fifteen minutes to find a spot and then another five to walk in the doors. By the time you walk into your office, you have five messages and ten voicemails and your secretary has called in sick again. She was helping you with a project, but now you can’t find it anywhere. The meeting to present it is in an hour. You try to push off the meeting to prepare, but your boss insists that it has to be done today, so you go in, make a half-hearted presentation, and then have the pleasure of hearing everyone’s critiques and criticisms. You head back to your desk, grab the antacids, and start working on the next assignment. The day proceeds with more meetings, more interruptions, two computer crashes, and another late night. The commute home is still horrible and you walk in the door exhausted and ready to go to bed. Only to wake up the next day and do it all over again. To get out of this game, you’re going to need to be persistent about your daily goals and the goals for your business. Whatever you want to do, you are going to have to plan and structure your day to accomplish this. However, without a boss in the way, you can create a day that is more suitable to making your energy steady and your nerves calmer. You can get up later, work at a less frenetic pace and take breaks as the day goes on. To stop thinking like an employee, you’re going to have to start thinking about the bigger picture and how you can grow your business into something you can be proud of. What’s your vision? |